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Hello, I am

SARA STEELE

Welcome!

Allow me to introduce myself

I've been driven and goal-oriented my whole life. Just ask my parents about when I broke down in tears in 6th grade because I had finished a multi-week assignment hours after it was assigned, but they wouldn't take me to the store to buy a binder for it, so I couldn't call it "done" yet.

Thirty years later there are fewer tears, but there is just as much drive. I bring this same commitment, focus, and ambition to any project that bears my name.

I'm experienced in working cross-functionally throughout organizations, and can communicate with internal and external stakeholders at any level. Fast-paced environments excite me and I love to see my innovations brought to market.

  • LinkedIn
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product

management

Over 10 years product management experience. Vision, strategy, planning, organization, execution, and results -

all in one place.

business

analysis

7 years software business analysis experience. Strengths Finder #1 strength: Analytical.

I love details.

#2 strength: Learner.

I'm curious and won't stop asking 'why'.

COLLABORATIVE
LEADER

I can bridge the gap between technical and non-technical, and work with stakeholders of any level.

presentation skills

The kid who would rather [fill in the blank] than present in class grew up to love presenting to groups of colleagues and customers.

MY EXPERIENCE

PRODUCT MANAGER & DIRECTOR OF COMPLIANCE

2018 - present

Drivewyze, Edmonton

  • Envisioned and evangelized - then oversaw development of - the first of its kind electronic roadside inspection solution

  • Created blue ocean electronic inspection market and product while fulfilling Product Manager & Product Owner responsibilities for core business product

  • Managed multiple SaaS & mobile products and roadmaps for fleet and enforcement agency users

  • Grew relationships and integration capabilities with industry partners, including telematics companies, autonomous vehicle developers, and other adjacent software

DIRECTOR | MEMBERSHIP

2018 - 2018

ONE20 Inc., Minneapolis

  • Executed the strategy and vision of the company's membership program, as well as website expansion project targeting member engagement, acquisition and revenue generation

  • Acted as Product Owner for multiple products within the product suite, addressing the needs of diverse personas

  • Petitioned FMCSA, USDOT, and USDOL alongside driver advocacy groups to propose new hours of service pilot program and elevate driver labor status

  • Collaborated cross-functionally with Sales, Marketing, UX, Technical Writing, Operations, Development, QA, and executives to ensure effective communication and visibility among all involved

SR. PRODUCT MANAGER

2016 - 2018

ONE20 Inc., Minneapolis

  • Independently led development of a brand new iOS and Android ELD mobile application with SaaS web interface from wireframe to launch in eight months

  • Planned and managed the roadmaps and backlogs for multiple products within the product suite

  • Performed end-user interviews, surveys, and usability testing to ensure a strong understanding of users’ changing needs

  • Delivered company-wide training sessions on products and industry expanding employees’ knowledge base

  • Planned and executed launch of e-commerce site, from hosting platform selection to site setup with hundreds of SKUs

BUSINESS ANALYST

2014 - 2017

Gotham Yellow, New York

  • Defined software requirements and performed UAT on their ERP system responsible for all facets of a 500-medallion Taxi company

  • Designed and launched a new driver mobile Android and iOS application, including wireframes and screen flows

  • Managed over forty software releases

  • Acted as liaison between end users, executives, and offshore development team

DIRECTOR | PRODUCT MANAGEMENT

2012 - 2015

Bluenica, St. Catharines, ON

  • Wrote the start-up Business Plan resulting in initial capitalization and government funding, and ultimate acquisition of the business

  • Developed detailed Functional Requirements, Use Cases, and Workflows for a brand new SaaS solution, mobile application, and remote (IoT) temperature sensor (US Patent US9712893B2)

  • Created all user documentation and training, sales, and presentation materials

  • Managed customer relationships  providing account implementation, hardware installation, user training,  and ongoing relationship support

  • Developed business relationships  with multiple customers, including  Subway restaurants chain

PRODUCT MANAGER, COMPLIANCE SOLUTIONS

2010 - 2012

XRS, Eden Priarie, MN

  • Developed detailed Functional and Non-Functional Requirements, Use Cases, and UML diagrams, including Activity  Diagrams, for SaaS software and mobile application  features and enhancements

  • Participated in FMCSA regulatory & industry events to remain current and establish relationships

  • Acted as Product Owner interacting with cross-functional and geographically dispersed stakeholders throughout the entire SDLC in an Agile/Scrum environment during numerous software development projects

Home: Experience

SOLUTIONS CONSULTANT

2009 - 2010

XRS (Omnitracs), Eden Prairie, MN

  • Provided technical sales support throughout the sales cycle, primarily supporting the sale of a fleet management software product from discovery to product demonstration

  • Coordinated and participated in the responses to dozens of customers’  RFIs and RFPs

SOLUTIONS ENGINEER

2007 - 2009

IDS, Minneapolis

  • Provided technical sales support throughout the sales cycle, primarily supporting the sale of a lease/loan origination software product from discovery to customized product demonstration

  • Presented demonstrations of product solutions to prospects ranging in audiences from users to executives based on discovery analyses

  • Coordinated and participated in the responses to numerous customers’  RFIs and RFPs, often managing multiple projects at once

BUSINESS ANALYST

2005 - 2007

IDS, Minneapolis

  • Designed software features and enhancements for a lease/loan origination software product based on user and market requirements  in a waterfall development environment

  • Developed and executed test plans

  • Acted as product expert resource to quality assurance, development, implementation & product management teams

OTHER

2001 - 2005

Paisley Consulting, Plymouth, MN

Sr. Quality Assurance Analyst

Wells Fargo, Minneapolis

Business Analyst

Global Client Service Consultant

Global Account Owner

INDUSTRY SERVICE & LEADERSHIP

Enforcement & Industry Modernization Committee Secretary

Enforcement & Industry Modernization Committee Working Groups Member
  • Automated Vehicle
  • Level VIII Ad Hoc
  • Universal Electronic ID
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Technology & Engineering Policy Committee Member

GRADUATE CERTIFICATE,
HARVARD UNIVERSITY

2018-2021

Major: Entrepreneurship & Innovation

GPA: 4.0/ 4.0

MBA,
BETHEL UNIVERSITY

2005 - 2008

Concentration:  Technology Application Management

GPA: 4.0/4.0

BS BUSINESS ADMINISTRATION,
CROWN COLLEGE

1998 - 2001

Major: Business Administration

GPA: 3.9/ 4.0

OTHER CERTIFICATIONS & TRAINING

  • Agile Certified Scrum Product Owner (CSPO)

  • Completed Project Management Institute's training using PMBOK Guide

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MY EDUCATION

"If you avoid failure, you also avoid success."

Robert T. Kiyosaki

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